ABLIC Inc. (President: Seiji Tanaka; Head Office: Minato-ku, Tokyo; hereinafter “ABLIC”), a MinebeaMitsumi Group company, has produced a new TV commercial with its concept of “Small, but huge potential.” as part of its corporate branding initiatives, and released it on ABLIC's official YouTube channel.

The commercial visualizes ABLIC's corporate philosophy — “To continue supporting people's rich and joyful lives by opening a path to the future with our innovative thinking, technology, and actions.”— in video form.
Analog semiconductors may be small, but they deliver huge power. ABLIC believes that the steady accumulation of technologies embodied in each tiny device is a driving force that supports society's future.

■ Concept: “Small, but huge potential.”

In this commercial, the “Potential(analog semiconductors) for the future” that form ABLIC's symbol mark transform like a living creature, changing their shape into various solutions.
A small semiconductor can redefine mobility, help build next-generation medical systems, and innovate mobile devices for even greater convenience. Through symbolic and dynamic expressions, the commercial conveys ABLIC's technologies that support society in places that are not visible to the eye.
ABLIC is a collection of “Small, but huge potential” that achieves impossible challenges.

■ ABLIC's manufacturing mindset expressed through the production process

This commercial also embodies one of ABLIC's values in its production process: “Think of new ideas without being bound by conventional concepts; act with conviction and ownership; and take responsibility for the outcomes.”
Starting from an innovative idea, ABLIC's sincere approach to manufacturing is expressed through stop-motion animation created by hand. Each carefully built-up step carries the will and responsibility of the people involved. What emerges is not a mechanical expression, but warmth and the joy of creation. The process itself symbolizes ABLIC's people-centered approach to manufacturing. With an integrated manufacturing system in Japan and as a global company delivering “JAPAN MADE” products to customers worldwide, ABLIC invites viewers to experience its unique and upbeat worldview through this commercial.

The video was completed after meticulous pre-production and a total of 52 hours of stop-motion shooting over three days.

■ Solutions featured in the commercial

The commercial introduces part of ABLIC's core business domains, including:

<Automotive>
ABLIC has supported the automotive equipment market for more than 20 years since 2003. Its solutions are adopted in a wide range of applications, including ADAS (Advanced Driver Assistance Systems) and ECUs for EVs/HEVs.
(For details: Automotive)

<Medical Equipment>
ABLIC began full-scale efforts in the medical field in 2016. In particular, ABLIC is strong in the “viewphii” series of mobile medical solutions for ultrasound diagnostic equipment—contributing to healthcare settings.
(For details: A Valuable Application for Handheld / Compact Ultrasound Diagnostic Equipment)

<Mobile Devices >
Since starting its mobile device business in 1993, ABLIC has established a strong presence in the smartphone, smartwatch, and wireless earbud markets, enriching everyday life with convenience and vibrant experiences.
(For details: ICs ideal for Smart Watches and Smart Bands)

■ Message for the future

This commercial aims to make ABLIC's identity—what ABLIC does as a company and what role ABLIC plays in society—more visible, helping audiences deepen their understanding.
Under an open corporate culture that combines sincerity with a willingness to take on challenges, ABLIC values the belief that “individual growth leads to corporate growth and, in turn, to the development of a sustainable society,” and communicates its commitment to continuous evolution.
ABLIC will continue to open up bright future possibilities with technologies that achieve impossible challenges, earning trust from society and customers through analog semiconductors.

■ New corporate TV commercial overview (in Japan)

 Concept: “Small, but huge potential.”
 Release date of YouTube version: March 3, 2026
 Where to watch: ABLIC Official YouTube channel
 CM video YouTube version in English: “Potential for the future” (67sec.)

■ TV commercial broadcast overview (in Japan)

 Sponsored program: Super J Channel
 Program URL: https://www.tv-asahi.co.jp/sj-ss/
 Broadcaster / Coverage area: TV Asahi (Kanto area); Akita Asahi Broadcasting (Akita area)
 Broadcast time: Every Saturday, from 5:30 p.m.
 New TV commercial on-air start date: Saturday, March 7, 2026

■ Website
https://www.ablic.com/

Contacts
ABLIC Inc.
Masae Onuma
E-mail: pr@ablic.com
https://hub.ablic.com/en/pr-inquiry?rf=support